Privacy Policy

This Privacy Policy (hereinafter "Policy") governs the collection, processing, storage and disclosure of personal data by ec7777 (hereinafter "ec7777", "we", "us" or "our") in connection with the operation of the Platform located at https://ec7777.cam (the "Platform" or "Site").

ec7777 is an English-language online gaming information and entertainment platform targeting Pakistani users. We do not directly operate a sportsbook or casino. Our Platform provides sports betting guides, casino game information, responsible gambling resources and contextual operator information — all for informational purposes only.

This Policy applies to all users who access or use the ec7777 Platform, whether from Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar or any other location. By accessing this Platform, you acknowledge that you have read, understood and agree to the terms of this Privacy Policy.

If you do not agree with this Policy, please discontinue your use of the Platform immediately and do not submit any personal data to us.

For the purposes of this Privacy Policy, the following terms shall have the meanings set out below:

ec7777 collects only the minimum personal data necessary to provide and improve the Platform. The categories of data we may collect are set out below:

3.1 Data You Provide Directly

• Account Registration: Username, email address, date of birth and country of residence when you create an account on the Platform.
• Identity Verification (KYC): Where applicable, copies of government-issued identification (such as a Pakistani CNIC or valid passport), proof of address and a selfie or liveness-check image, submitted through our secure HTTPS verification portal only.
• Support Communications: Any information you voluntarily provide when contacting our support team via email at [email protected], including your name, account details and the content of your message.
• Preferences & Settings: Responsible gambling settings, communication preferences, language selections and any other account personalisation data you configure.

3.2 Data Collected Automatically

• Technical Data: IP address, browser type and version, operating system, device type (mobile/desktop), screen resolution and time zone.
• Usage Data: Pages visited, time spent on pages, click paths, search queries entered on the Platform, referral URLs and session duration.
• Cookie Data: Information collected through cookies and similar tracking technologies. See Section 7 (Cookies & Tracking) for full details.
• Log Data: Server-side access logs, error reports and security-related event data.

3.3 Data We Do Not Collect

ec7777 does not directly collect or store financial payment data such as bank account numbers, card numbers or mobile money wallet credentials (e.g., Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah account details). Any payment processing on the Platform is handled exclusively by third-party payment service providers under their own privacy and security frameworks. ec7777 does not collect or store biometric data beyond what is submitted for KYC verification purposes.

ec7777 processes personal data for the following specific and legitimate purposes:

ec7777 will never use your personal data for purposes incompatible with those listed above without first obtaining your explicit consent, except where required by applicable law.

ec7777 processes personal data only where a valid legal basis exists. The primary legal bases under which we operate are:

• Contractual Necessity: Processing required to perform the contract between ec7777 and the user — for example, maintaining your account and providing access to Platform content.
• Legal Obligation: Processing required to comply with applicable law, including Anti-Money Laundering (AML) obligations, age verification requirements and data retention mandates under the operator's licence jurisdiction.
• Legitimate Interests: Processing necessary for ec7777's legitimate business interests — including security monitoring, fraud detection, platform analytics and responsible gambling safeguards — provided these interests are not overridden by your fundamental rights and freedoms.
• Consent: Where processing is based on your consent — such as receipt of marketing communications — you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

ec7777 does not sell, rent, trade or otherwise transfer your personal data to third parties for their own commercial purposes. Personal data may be shared only in the following limited circumstances:

• Service Providers: Trusted third-party vendors who assist ec7777 in operating the Platform — including web hosting providers, cloud infrastructure services, analytics platforms and identity verification service providers. These parties are contractually obligated to process data only on ec7777's instructions, maintain appropriate security standards and not use data for independent purposes.
• Payment Processors: Where the Platform facilitates transactions, payment data is handled directly by third-party payment processors operating under their own regulatory frameworks. ec7777 does not store or have access to your full payment credentials.
• Legal and Regulatory Authorities: Where required by applicable law, court order, regulatory authority or law enforcement request, ec7777 may disclose personal data to competent authorities. This includes, where applicable, disclosures required under AML legislation or other statutory obligations.
• Business Transfers: In the event of a merger, acquisition, restructuring or sale of all or part of ec7777's business, personal data may be transferred to the acquiring entity, subject to equivalent data protection obligations.
• With Your Consent: Where you have provided explicit consent for a specific data-sharing purpose not covered above.

The ec7777 Platform uses cookies and similar technologies to enhance your browsing experience, analyse Platform performance and maintain session continuity. The types of cookies we use are described below:

• Strictly Necessary Cookies: Essential for the Platform to function. These include session authentication cookies, security tokens and load-balancing cookies. These cookies cannot be disabled without impairing Platform functionality.
• Analytics Cookies: Used to collect aggregate, anonymised data about how users interact with the Platform — including pages visited, navigation paths and session durations. This data helps us improve the Platform experience for Pakistani users and others.
• Preference Cookies: Store user-specific settings such as language preferences, responsible gambling limit configurations and interface display choices.
• Marketing Cookies (where consented): Used to measure the effectiveness of content and to display relevant information to users who have opted in to marketing communications.

You may control and manage cookies through your browser settings. Most modern browsers allow you to block or delete cookies. However, disabling strictly necessary cookies may affect the functionality of the Platform. Adjusting cookie preferences does not affect the lawfulness of processing carried out before any change in preference.

ec7777 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, to comply with legal obligations, to resolve disputes and to enforce our agreements. Specific retention periods are guided by the following principles:

• Account Data: Retained for the duration of your active account and for a period after account closure as required by applicable law or legitimate business need — typically a minimum of five (5) years following account closure, to satisfy AML record-keeping requirements.
• KYC Documentation: Identity and address verification documents are retained for the period prescribed by the applicable operator licence jurisdiction's AML and record-keeping obligations. This is typically five (5) years following the end of the business relationship.
• Support Communications: Retained for a period of two (2) years following the resolution of the relevant support request, unless a longer period is required by applicable law.
• Analytics and Log Data: Aggregate and anonymised analytics data may be retained indefinitely. Identifiable log data is retained for a maximum of twelve (12) months unless required longer for security or legal purposes.
• Marketing Consent Records: Consent records are retained for as long as we process data on the basis of that consent plus a reasonable additional period to demonstrate compliance.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with established data destruction protocols.

ec7777 implements appropriate technical and organisational security measures to protect personal data against unauthorised access, accidental loss, destruction, alteration or disclosure. These measures include, but are not limited to:

• Encryption in Transit: All data transmitted between your device and the ec7777 Platform is protected using TLS (Transport Layer Security) encryption. The Platform operates exclusively over HTTPS.
• Encryption at Rest: Sensitive personal data stored on ec7777 servers — including KYC documents and account credentials — is encrypted using industry-standard encryption algorithms.
• Access Controls: Access to personal data within ec7777's systems is restricted to authorised personnel on a strict need-to-know basis. All staff with access to personal data are bound by confidentiality obligations.
• Security Monitoring: ec7777 operates continuous monitoring of Platform activity to detect and respond to security incidents, suspicious login attempts and potential data breaches.
• Incident Response: In the event of a personal data breach that is likely to result in high risk to affected users, ec7777 will notify affected Data Subjects and relevant authorities in accordance with applicable legal obligations and within required timeframes.

While ec7777 takes security seriously and implements robust protective measures, no internet-based platform can guarantee absolute security. Users are reminded to use strong, unique passwords for their ec7777 accounts and to contact support immediately if they suspect any unauthorised access.

As a Data Subject, you have the following rights in relation to the personal data ec7777 holds about you. These rights may be exercised by contacting us at [email protected]. We will respond to all verified rights requests within thirty (30) days.

To exercise any of the above rights, please contact us in writing at [email protected]. We may require you to verify your identity before processing a rights request. There is no fee for exercising your rights in most circumstances.

The ec7777 Platform is strictly restricted to adults. We do not knowingly collect or process personal data belonging to individuals under the age of 18, or under the higher minimum age required by the applicable operator licence jurisdiction.

If we become aware that personal data has been collected from a minor without appropriate parental or guardian consent, we will take immediate steps to delete that data from our systems. If you believe a minor has submitted data to our Platform, please notify us immediately at [email protected].

ec7777 employs age-gating mechanisms and KYC verification procedures as part of our commitment to preventing access by minors to gambling-related content. However, we also strongly encourage parents and guardians in Pakistan to use parental controls and internet filtering tools appropriate to their home environment.

ec7777 may transfer personal data to, or store it in, countries outside of Pakistan and the user's country of residence in order to operate the Platform and engage third-party service providers. These countries may have different data protection standards than those applicable in Pakistan.

Where personal data is transferred internationally, ec7777 applies appropriate safeguards to ensure the data receives an equivalent level of protection. These safeguards may include:

• Transfers to countries recognised as providing an adequate level of data protection by relevant authorities;
• Use of contractual clauses between ec7777 and its service providers that impose binding data protection obligations;
• Application of technical and organisational measures that maintain data security during international processing.

By submitting personal data to ec7777, you acknowledge that your data may be processed in locations outside Pakistan. You may request further information about specific international transfer safeguards applicable to your data by contacting us at [email protected].

ec7777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, regulatory requirements or Platform functionality. The "Last Reviewed" date at the top of this Policy will be updated with each revision.

Where changes to this Policy are material — meaning they significantly alter the way we process your personal data or affect your rights — ec7777 will provide reasonable advance notice through the Platform or by email to your registered address prior to the changes taking effect.

Your continued use of the Platform after a revised Policy has been published constitutes your acceptance of the updated terms. If you do not agree to any changes, you must discontinue your use of the Platform and may request deletion of your personal data in accordance with your rights under Section 10.

If you have any questions, concerns or requests relating to this Privacy Policy or to the personal data ec7777 processes about you, please contact our Data Protection team using the details below. All email addresses are provided as plain text only and are not clickable links.

• Data Protection Enquiries: [email protected]
• Subject Line: "Privacy Policy Enquiry – [Your Username]"
• Platform URL: https://ec7777.cam
• Language: Correspondence should be in English. We are unable to process enquiries submitted in other languages at this time.
• Response Time: We aim to respond to all verified privacy-related enquiries within thirty (30) calendar days. Complex rights requests may require additional time, in which case we will notify you of the extended timeline.

ec7777 serves Pakistani users across Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar. All privacy enquiries should be directed exclusively to the support email above. ec7777 does not maintain a public-facing physical correspondence address at this time.